Back in January I learned that Starbucks cups can't be recycled. I was horrified, and wrote about it on GreenDaily and Tonic. I also started a movement on The Point, to make Starbucks switch to recyclable or compostable paper cups in 2009.
The Point is pretty cool, because you can set up a good idea, then collect supporters. No one has to do anything until you reach a critical mass.
My cause, which is called Starbucks Eco-Cup Switch in 2009, goes into effect when we get 1,000 people to agree to go on the "My Starbucks Idea" feedback site, daily, and ask Starbucks to get a sustainable cup into their stores in 2009.
When I set it up, I emailed it out to more than 100 people. I was nervous about spamming folks, but no one yelled at me, at least to my face. A few even signed up!
To my amazement, every day or two, new people -- strangers -- have found the campaign and signed up. Without doing any marketing, we already have almost 200 people! That's 200 mostly strangers who also want an eco-friendly cup solution, enough to commit to action if we can find 800 more people.
I figure Earth Day is going to be my best bet for getting new recruits. So if you're reading this, and you ever buy Starbucks coffees, how about it? Will you sign up? And will you tell other people about it? Digg it, Tweet, Stumble and old-fashioned email it to friends, family and loved ones?
It would be pretty neat to do something to reduce the 2 billion S'bux cups that go into landfill every year, wouldn't it? What a great way to celebrate Earth Day!